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How New Team Leaders and Players are Helping to Shape Patient Education
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"How New Team Leaders and Players are Helping to Shape Patient Education"

Phreesia Sciences | VMS BioMarketing

Once upon a time, there was a standard formula for gathering and disseminating medical information, with doctors at the top of the pyramid filtering their knowledge down. Our post-COVID-19 world has flipped that script, turning pharmacists and influencers into invaluable sources of information.

In September’s Patient Education eBook, we take an in-depth look at these issues.

Partnering with Influencers

Key players in the comms industry weigh in on the value of influencers and branded ads, how to complement influencer efforts by collaborating with trusted organizations and why sometimes, micro- and even nano-influencers can have a stronger, more authentic impact at the local level.

The New Role of Pharmacists

How pharma marketers can catch the attention of busy pharmacists, why placing a greater emphasis on social media can help meet pharmacists where they are and whether pharmacists’ expanded scope of care and subsequent increase in contact with patients, will outlast the current crisis.

Destigmatizing Mental Health

From Olympians to pop stars to CEOs opening up about the mental health tax levied by entrepreneurship, the rise in awareness of mental health challenges has changed the way doctors are educating their patients. This article addresses the ways in which mental health challenges affect everyone and looks into some of the best educational outlets out there.

Packed with invaluable information and illuminating info graphics, the Patient Education eBook is one you won’t want to miss.


Offered Free by: Phreesia & VMS
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